What is SEO, Why Important for ranking

What is SEO, Why Important for ranking

What is SEO? Search Engine Optimisation  is a process by which you rank your website on the search engine results page and tell algorithms that your site is credible and has authentic information. The total number of websites today is 1.34 billion, and 74% of them are optimised for search engines. After doing SEO, the business has seen 50% more click-through rate on its website.

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​Let’s have a full, detailed knowledge of this.

Topics

  1. What is seo
  2. Why seo is important
  3. Types of SEOs
  4. What are keywords
  5. How to do keyword Research

What is SEO ( Search Engine Optimisation )

When you start building your website, there is a thought that just creating a website will do everything, but that is not the reality.  When you build your website, you submit your website’s sitemap to the search engine.

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The search engine will start sending its agent ( crawler, Bot ). They will visit your website and check if your content is written in the right format, and whether the information that you have written is trustworthy and credible. After this check, the crawler and bot will examine your website’s loading speed and performance.  After passing all the tests, your website will start getting indexed.

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Let’s learn what happens after you do seo

​Before doing seo:

  • The internet does not know about your website.
  • Your website will not rank on the result pages.
  • Lower CTR will lead to fewer customers.
  • Low website speed and performance

After doing SEO

  • The internet will start considering your website as trustworthy.
  • Your website will start ranking on the search engine results.
  • If you start ranking at the top of the search results, your CTR will start increasing, and it will give you more traffic on your website.
  • The loading speed of the website will be increased.

Let’s check some of the important features of SEO. The essential seo feature SEO have in their particular part, which will help you to improve your website.

There are four types of SEO On-page seo, Off-page seo, Technical seo, and local seo

Off-page seo

Backlinking – Go and ask for the link from another website to build site reputation.

On-page seo ( content and structure )

  • Heading / Meta description – The snippet of your website, which will be shown on the result pages.
  • ​There is a limit in the heading and meta description. You can write 150 – 160 characters in the meta description, and in the heading, you can write up to 70 characters.
  • ​Content quality – Checking the quality and trustworthiness of the written content
  • ​Heading format structure – Content should be formatted in Title, H1 headers
  • ​Image alt text – For image search and accessibility, for the crawler to understand what the image is about, so it can read fast and index it, which will increase the loading speed of your website
  • ​Internal linking – giving the accessible link to other elements of your website on each page so people can click and go there. This also helps the crawler crawl fast on your website.

Technical seo

  • Website page speed – optimising the website for better performance
  • Mobile responsive – making sure that when a user comes to your website by mobile, your website gives excellent performance
  • SSL certificate – For better security of the website and ranking aspects
  • Site map and robot.txt – submitting your sitemap to the search engine and telling them which pages need to be crawled by the bot, and not to by giving them a robot.txt file
  • Canonical tag – For preventing duplication of content
  • URL Structure – Clear and concise path name
  • 301 Redirection – sending the user and crawler to the temporary page rather than the one you are improving, or the page is under maintenance.

Local seo

Local presence – start ranking in your local area search results

Why SEO is important 

Seo is a very important and critical part for ranking your website on the internet. Ranking on the internet will definitely increase your brand’s visibility and website traffic.  60 to 81% of people come to search engines to gather information before purchasing or planning something to do.

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If you do not do seo of your website, you can lose half your potential customers who can purchase your product. Your business website will never be able to compete with your competitor; your competitor will always rank higher than you.

Types of SEO

Rank your website at the top of the search engine result pages by doing these 4 SEO.

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  1. On-page seo
  2. Off-page seo
  3. Technical seo
  4. Local seo

On-page seo – In this, we check the heading structure and content credibility that you have written on your website page, which increases the chance of ranking high on the result pages.

Off-page seo – Building links from the outside. Posting with a website link in your content or getting a backlink from an authentic website will boost your website’s authority.

Technical seo – to improve website loading. Whenever a user comes to your website, they do not want to wait more than 2 – 3 seconds, or they leave your website. This will lower your website bounce rate.

Local Seo –  By doing doin this, you can be visible in your local area example, there is a medical shop, and I search on the internet for the best medical shop. You can see that there are many searches that will come, but if you do Local seo, you rank higher than your competitors.

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What is Keywords

A keyword is a phrase or a search term that you put on Google or anyother search engine when you want to search for anything, like “what is seo” This whole sentence is known as keywords.

​When you write content, while writing it, you need to add keywords that are relevant to it so algorithms can understand the relevance and when to rank your website content on the search results.​

There are 8 types of keywords: informational, navigational, commercial, transactional, short tail, long tail, and brand name keywords.

​Example

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Informational keyword – what is digital marketing?, what is rice, what is football

​Navigational keyword – from where can I find digital marketing services, where is Up2peaks digital marketing company?

​Commercial keyword – Best digital marketing company, best digital marketing company, digital marketing company  

​Transactional keyword – what is the price of sports shoes, what is the price of Nike shoes, what is the price of digital marketing?

Short-tail keywords – digital marketing, marketing company, shoes

​Long tails – the best digital marketing company in India, the best digital marketing company in Delhi

​Brand name keywords – Up2peaks , Nike, Reebok,

How to do keyword research 

Keywords research is done in very simple steps.

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  1. Using tools to find out the relevant keywords. According to the location
  2. Download them in CSV or Excel format.
  3. Arrange them according to the value.
  4. Hand-pick the relevant keywords
  5. Put the hand-pick key in the keywords categories.

Before research, we need to understand which keywords should be placed on which pages of your website. On your website, there are at least 3 types of pages:

​Home page, which is your main company page. On the home page, you place commercial keywords; in the blog section, you place informational keywords; and on your sales page, where you show your product with a price, you place transactional keywords.

​Now, if you want to find keywords and their monthly searches, there are tools that you can use to find them.

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  • Google keywords planner
  • Uber suggest
  • Semrush

In these tools, when you start doing keyword research, they will show you how many people are searching for the individual phrase. It will appear as a monthly research rate or a monthly volume.

Let’s do the keyword research.

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1st step – Go to the keywords search platform, select the location you want to check the search rate for, type your phrase, and it will give you a list of related keywords.

​2nd step – Download the entire keywords list shown, or pick the one you want. Download them in CSV or in Microsoft Excel format.

​3rd step – pick the keywords according to the content you want to put in, like commercial keywords, transactional keywords, informational keywords, longtail keywords, and short tail keywords.

​In the table, you will see the competition value of a keyword. The best keywords are those with a high monthly search volume at the area level and low competition.

​That how you do keyword research

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